Our People

Exclusivity is not a luxury
If you search, uniqueness can be found in every soul. With this in mind, our team of creatives and suits hold no prejudice against permanent fixtures in the industry or freshies straight from the bubbling cauldron.We start out by believing in you, so that you too can believe in yourself.

We add to the creative equation
Coming from all walks of life, we bring along experiences where diversity actually closes the gap between us. In turn, a close-knit family is born out of respect for the differences each of us carry, and of the distinctive contributions we each provide.

Working and playing in the same breath
We take our time to enjoy the fun side of life too. Whether it's organising a bowling competition, karaoke session, field-trip to the movies or dressing up to mimic the stars of yesteryears, we make sure that everyone shrugs off their reserves at least for the day and just relax.

 

Shafri Mohamad
At the top yet with his feet firmly planted on the ground.

A name well known in the advertising world, Shafri heads Astana as the Executive Chairman and Chief Creative Officer. With him around, no detail ever escapes his witty disposition. Young at heart and full of life even in the office at 3 in the morning, his love for advertising has been the primary source of inspiration for the agency.

His philosophical analogies could have stemmed from his working experience of over 20 years across the international advertising scene, from London, New York and Japan to Hong Kong and Australia. Or they could've been acquired from his varsity years in Kent State University, Ohia, USA, or his attendance at the Art College in Vincennes, Indiana.

Notwithstanding his reputation which includes being awarded international recognition by numerous reputable international advertising award bodies the likes of New York Festivals, Clios, London International Advertising Awards and Cannes Advertising Awards, his humble nature adds a golden ring to his personality.

He firmly believes that Astana is the perfect platform for local creative talent to shine and produce praiseworthy work that surpasses even those found in international agencies.

 

Feisal Othman Merican
Firm believer of the phrase "There are no small jobs in advertising"

Overseeing the agency as General Manager, Feisal seamlessly ensures that everyone works on the same page. His expressionistic style could be traced back to when he first began his career in advertising with two international agencies, JWT and McCann Erickson.

Noticed for his readiness to spring into action, he was given the opportunity to manage top-notch accounts such as Coca-Cola, Kellogg's, Lever Brothers, Maybank, Kraft, and Audi. In 1991, he left his job to pursue his studies in Boston University, USA.

Upon returning, he spent the next ten years in marketing with two FMCG's - F&N Coca-Cola and Kellogg Asia Marketing Inc. His addition to Astana has helped keep the excitement level at a maximum in the agency, as his hands-on approach brings life to various projects and motivates the rest of his staff to give their best in all that they do.

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